Action Graphics, a West London–based commercial printer known for its creative design and fast turnaround, has upgraded its finishing department with a new Mohr 66 Plus guillotine supplied by Morgana, part of the Plockmatic Group. The new system enhances the company’s cutting capacity, precision, and speed, enabling larger sheet handling and improved productivity.

Owner Payam Azadi, who has more than 36 years’ experience in print and has run Action Graphics since 2010, described the investment as an important step in keeping the business competitive. “We handle around 95% of all our finishing in-house, so reliable and accurate equipment is vital,” he said. “The new Mohr 66 Plus is faster, more precise, and has an airbed that makes handling much easier. We can now cut sheets up to 660mm – previously we were limited to 610mm – which means we can take on larger-format jobs that we used to turn down. This happened in the first week the machine was up and running – our customer was delighted that we could take on the work.”

Action Graphics operates as a full-service print provider, offering in-house design, digital and large-format printing, and a wide range of finishing options including booklets, laminating, and foiling. The company’s small but highly skilled team produces most jobs within a single business day, ensuring clients get speed and flexibility without compromising quality.

Azadi added: “Morgana has been a great partner. The team were very professional during installation and support – there were a few small adjustments needed at the start, but their engineers responded immediately. The new Mohr is running smoothly, and it’s clearly built to perform.”

Payam Azadi of Action Graphics